How Does Bing Know I Own A Website?
Bing ensures that only the authentic owner of an indexed site gets the information about it. For that the owner of the website is asked to submit the authentication before he or she can use the Webmaster Center tools. This proves that you are the actual owner of the website. Usually, the authentication code needs to be placed at the root of the website.
After logging in successfully to the Webmaster Center, you have to click on the link on the Site list web page. This is when the authentication completes successfully. This is when the person is given full access to the tools that can explore the website completely.
Steps to Authenticate Your Website In Bing?
Basically, there are two ways that can ensure your authentication in the Bing. However, both of them are dependant on the authentication code that you have added to the registered website. This should be available in the folder at the root of the registered host name page of your website. Again, there are two ways by which the authentication code can be added.
- One method is to upload an XML file in the folder. In fact, Bing will provide you with an XML that will carry the authentication code and you can save this file in the folder at the root of your website. The file is named as the LiveSearchSiteAuth.xml.
- You can also add a Meta tag to your default webpage. Unlike the previous case the authentication code should be placed at the head section of the default web page and it should contain the authentication code. However, the Meta tag should comply with the standard of the HTML that you use.
How To Find The Right Method to Authenticate Your Website In Bing?
Both of these methods have their merits and demerits. It is wise, therefore, to check out the conditions that are suitable for them. The XML file is suitable when you have single account in the Webmaster Center. The root folder should be accessible as well. The process is easy as well. You have to download the file and save it at the root folder. However, the method can also be used in case you have several accounts. In that case, the XML file should be edited in a way as to include the single authentication code for all the accounts.
The Meta tags should be used when you do not have access to the root folder. You can add additional Meta tags for the multiple accounts as well. You can also use single authentication code for all the accounts and use the same Webmaster Center tools. You reach the web page of the Authenticate Ownership of Website automatically when you add the website to the webmaster center.
The authentication code is provided on the basis of the user accounts. The web address has nothing to do with it. Thus you can use one authentication code for different websites. The webmaster center automatically checks out the authentication process of your website. However, the default method for authentication is the XML file. So, this is checked first during the registration. Once the authentication is done, the method used successfully becomes the default one for the subsequent times.